How I got these powers.
I built the assembly line once. I am building it again.
Prologue · the first assembly line
Before Web.com was Web.com, it was Website Pros.
There were about ten of us when I joined, and my job was to figure out how to build websites better, faster and stronger. What I ended up building was an assembly line: a repeatable production system for web development. It turned a small design team into a 120 person operation and helped carry the company into what became Web.com.
Two decades later I am building the assembly line again, for a different technology. Same instinct, same method, new machine. This time it is AI systems, and this time it is pointed at small businesses.
SAME INSTINCT. SAME METHOD. NEW MACHINE.
The second one started the same way the first one did: with a problem too big to carry by hand.
Wovely was too big for one person. Too many hard problems, all at once, all at night, with a full day job on top. So I built something to carry it. That thing became the second brain, and it was never a side project. It was the only way the app got finished.
Then my wife lost her evenings to a month-end routine. Collecting, reconciling, retyping, every month, forever. Watching someone you love drown in work a machine should be doing changes what you build and why.
If it works in my own house, it works in yours. Same machinery for the shop owner, the pilot with a side business, the parent holding a household together. That is the whole company. Technology built locally and handed to you working.
Her problem forced me to solve problems in a way I never thought possible.
Follow the build as it happens: LinkedIn is live today, with Instagram and YouTube launching as @2ndbrainconsulting, and TikTok running as @BareGnome, the personal account, standing beside the practice rather than behind it. Every channel in the ticker up top lights up as it opens. The lab keeps running at wovely.app.